Vocus (now part of Cision) provided cloud-based software that enables organizations to streamline corporate communications, manage media outreach, ensure message consistency, and measure campaign effectiveness.
The Sales team was struggling to gain traction with Corporate Communications leaders with tight technology budgets.
“The ROI calculator has been instrumental in helping close deals that require financial justification. It’s helped us win some of our largest customers and typically contributes to two to three new deals per quarter.”
Vocus engaged Hobson & Company to strengthen its value story and equip sellers with a credible, data-backed ROI business case tailored to Corporate Communications buyers. The resulting ROI calculator enabled champions to quantify financial impact and build internal justification for purchase. According to the CEO, the Hobson engagement represented the first time he had been truly impressed by a consultant’s work and deliverables.
per quarter
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