Surgical Information Systems (SIS) provides hospitals with advanced anesthesia and perioperative software designed to unlock the organization’s primary revenue engine.
SIS was frequently pulled into feature- and functionality-driven sales conversations with OR Directors and Clinical Application Specialists, limiting the team’s ability to engage executive stakeholders such as the CNO, CFO, and CMIO in a meaningful way.
“In the first year of use, the ROI calculator helped us close four six-figure new deals, one versus an Enterprise vendor who was throwing in their OR software for free.”
SIS partnered with Hobson & Company to conduct customer research, validate the economic impact of its platform, and build a tailored ROI calculator that quantifies both financial and clinical outcomes. The ROI messaging and tool equip SIS sellers and champions with a credible business case that reframes buying discussions around enterprise value. The calculator was vetted with a CFO at a major Northeast hospital, who described it as “incredibly thorough” and “an excellent tool to empower my OR directors before coming to me for approval.”
Versus free alternative from Enterprise competitor
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