Passkey (now Cvent Passkey) transformed group hotel management with a platform that automates and centralizes group reservations—giving hotels, meeting planners, and convention bureaus real-time visibility into room-block performance while improving the attendee experience.
In enterprise sales cycles, Passkey was often positioned narrowly around core reservation functionality, limiting the team’s ability to communicate the platform’s full strategic and financial impact to executive stakeholders.
“By showcasing and defending Passkey’s full breadth of value, we closed a large deal 5 times greater than our initial quote.”
The CEO partnered with Hobson & Company to strengthen his team’s solution-selling skills and better equip sellers with a value-based narrative that clearly articulates Passkey’s business impact in enterprise opportunities.
By showcasing and defending the platform’s full breadth of value, the team was able to reposition Passkey as a strategic growth and efficiency platform rather than a point solution.
Growth in Deal Size
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