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In this environment, your sales reps need to be able to demonstrate your product's ROI in a well-validated, compelling manner. And they need to do it on the spot. Or they lose the deal.

Hobson & Company has helped many clients close more deals while also increasing deal sizes, despite the tough selling environment in the past 3 years.

Our expert consultants work with enterprise technology companies to develop customized, private-labeled ROI tools, business cases and training programs.
For most IT vendors, the heady days of large and rapidly rising  budgets are a faint and distant memory.

Now more than ever, CEOs are pushing CIOs to demonstrate how IT investments will increase shareholder value. In fact, "82% of IT decisions now require an ROI analysis." (Information Week)

Yet despite the mandate for more rigor in spending decisions, “65% of buyers indicate that they do not have the knowledge or tools needed to do ROI calculations.” (Computer World).


THE ROI IMPERATIVE
ROI-BASED SELLING
TESTIMONIALS
"This powerful and insightful selling tool will be a key driver of our sales success moving forward."

         -- Client CEO

"ChannelWave has the best ROI Calculator in the industry, where the value of Partner Relationship Management is clearly quantified."

-- AMR Research

"The ROI tool has already had significant impact on several 7-figure deals for our company.  We would highly recommend Hobson & Company to anyone looking for a serious ROI tool that gets results."

-- Chief Evangelist,
  Collaboration client

"The ROI model prepared by Hobson & Company has had a significant impact on 7 out of 10 deals where used."

-- Director Sales Ops,
  Content Mgmt. client

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T 617-759-5848    E info@hobsonco.com   F 617-812-0092

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